Paid Search Ads Run by an Operator
Stratezik manages Google Ads and Microsoft Ads campaigns for Toronto, Scarborough, and GTA businesses. The work is led by a founder who has managed more than $10 million in annual ad spend and is a Google Search Honours Award recipient, which means decisions about your budget are made by someone who has been accountable for real money and real results.
The short version: we run high-intent search campaigns where the click is worth paying for, with conversion tracking that matches reality, and we are candid about when paid search is not the right spend. We also cover the new paid surface most agencies are not ready for yet: ads inside ChatGPT.
Measured over an 11-month Toronto engagement, sourced from Google Ads, Search Console, and GA4. See the full Insectica case study.
Who this is for
Businesses with a real offer and demand already in the market, where someone is actively searching for what you sell. Paid search shines for service businesses, local demand, e-commerce, and B2B lead gen. If the demand is not there yet, we will tell you to build it with content and social first rather than burn budget on thin search volume.
What you get
Senior-level account management, not a junior pulling levers.
Tight, high-intent campaigns that pay for clicks worth paying for.
Honest reporting on what is working and what is not.
Proper conversion tracking so the numbers in the dashboard match reality.
A clear path to scale what works and cut what does not.
How we do it
- Google Ads - Search, Performance Max, Shopping where it fits. The biggest paid lever for most businesses.
- Microsoft Ads - Often the cheapest qualified clicks available, frequently underused by Toronto businesses.
Every engagement starts with an audit (for existing accounts) or a clean build (for new ones), proper conversion tracking via GA4 and Google Tag Manager, and a campaign architecture that gives the bidder good signal to work with. Then we run it and iterate.
ChatGPT Ads: the new search surface
Paid search is no longer only Google and Microsoft. Ads inside ChatGPT are an emerging, high-intent surface, and we have been tracking it closely rather than waiting to see how it shakes out. If you want to understand the format before you commit budget, we have published the most thorough Toronto-focused coverage of it anywhere.
Proof
The founder leading our paid media work managed $10M+ in annual ad spend across consumer and B2B accounts before launching Stratezik, and was recognised with a Google Search Honours Award. We treat your budget the way we treated those: as something to grow with discipline, not a button to keep pressing.
Go deeper
How we think about paid, including the ChatGPT ad surface, is documented in full:
- Read
The Toronto ChatGPT Ads Index, updated monthly
Common questions
Should I run Google Ads or Microsoft Ads?
Most businesses should start with Google, then add Microsoft when the Google account is mature. Microsoft often has cheaper clicks but lower volume in Canadian markets.
How long until I see results?
Search ads start producing data immediately. Real optimisation gains usually appear by the end of month two, with stronger compounding from month three on.
Should I be running ChatGPT ads yet?
For most Toronto businesses it is still early, and the honest answer depends on your category and whether your funnel can measure a new channel. We track the format monthly so we can tell you when it is worth a test, rather than guessing.
What is the minimum budget?
Email us and we will tell you, honestly, whether Google Ads makes sense at your spend level. If it does not, we will say so.
They built it like a product, not a one-off campaign. We went live with a new site and zero ad history, basically invisible in one of the toughest local markets in the country. Eleven months later we had north of seven hundred paid conversions at a cost per lead most competitors cannot touch, and organic finally woke up behind it.
Insectica Pest Control Inc.Residential & commercial · GTARead the full story
Paraphrased from leadership feedback during the engagement; metrics align with Google Ads, Search Console, and GA4 reporting in the portfolio case study.
Ready to spend ad budget that earns its keep?
Send us your current account or a sense of your budget, and we will tell you, candidly, where the wins are. Email dave@stratezik.com or request a quote.