Websites and Landing Pages That Convert
Stratezik designs and builds web work that does the job the rest of your marketing depends on: convert traffic, hold up technically, and stay accessible. We work in Webflow, Framer, or custom code, and we build for SEO, speed, and AODA compliance from day one rather than bolting it on later.
The short version: we build sites and landing pages that convert, render server-side so AI crawlers can actually read them, pass Core Web Vitals, and meet Ontario's accessibility law. A good-looking site attached to weak positioning or unreadable code does not convert, so we build the whole system, not just the skin.
Measured over an 11-month Toronto engagement, sourced from Google Ads, Search Console, and GA4. See the full Insectica case study.
Who this is for
Businesses whose current site is holding back the rest of their marketing: slow, hard to edit, invisible to AI crawlers, or simply not converting the traffic it already gets. Start with a landing page for a specific campaign, or a full site when you need a permanent, multi-service home.
What you get
A site or page built to convert, not just to look good in a portfolio.
Clean SEO basics: schema, meta, semantic HTML, fast Core Web Vitals.
AODA and WCAG 2.0 AA compliance, the legal standard for Ontario businesses.
A CMS your team can actually use after handoff.
Launch support and a 30-day window to fix anything we missed.
How we do it
We do two main flavours of web work, and the right one depends on what you actually need:
- Landing Pages - A single conversion-focused page for a paid campaign, lead push, or service launch. Typically two to three weeks from brief to live.
- Full Websites - A permanent marketing site that converts visitors into leads or clients. Typically six to ten weeks from brief to launch.
Every project starts with discovery and wireframes, then copywriting through our content team, then design and build, then QA across devices and browsers before launch.
Built to be read by AI, not just people
Most sites that lose AI-search visibility lose it on the build, not the copy: content that only appears after JavaScript runs, slow response times that make AI crawlers give up, or schema that is missing entirely. We build the opposite by default, server-rendered content, fast time-to-first-byte, clean structured data, so the site is legible to the engines that now decide who gets recommended.
Proof
Web work is one piece of a system, which is why we coordinate it directly with Brand Strategy, SEO and AEO, and Paid Search. A great-looking site connected to weak positioning or poor SEO does not convert. We build the whole system, which is why our sites perform after launch instead of needing a quiet rescue project six months in.
Go deeper
How we think about websites that rank, convert, and get cited:
Common questions
Do I need a landing page or a full site?
Start with a landing page if you have a specific campaign or launch. Build the full site when you need a permanent home for the business, with multiple services and ongoing content.
Webflow, Framer, or custom?
Most Toronto SMBs are best served by Webflow or Framer for ease of ongoing edits. Custom is for teams with specific technical needs.
Will the build affect whether AI search can find me?
Significantly. If your content only renders after JavaScript, or your pages are slow, AI crawlers often skip you and cite a competitor instead. We build server-rendered, fast, schema-rich pages so that does not happen.
Is AODA compliance really required?
For Ontario businesses, yes. We build to WCAG 2.0 AA as standard, not as an upsell.
They built it like a product, not a one-off campaign. We went live with a new site and zero ad history, basically invisible in one of the toughest local markets in the country. Eleven months later we had north of seven hundred paid conversions at a cost per lead most competitors cannot touch, and organic finally woke up behind it.
Insectica Pest Control Inc.Residential & commercial · GTARead the full story
Paraphrased from leadership feedback during the engagement; metrics align with Google Ads, Search Console, and GA4 reporting in the portfolio case study.
Ready to ship something that actually works?
Tell us what you are launching, and we will tell you, candidly, whether a landing page or a full site is the right move. Email dave@stratezik.com or request a quote.