Terms of Service

1. The Services

We provide digital marketing services (including PPC, SEO, paid media, web, and AI-answer-engine optimization) and software tools that measure and help improve how your business appears in search engines and AI answer engines. Some tools are free; some are paid and provided on a subscription basis. We may add, change or remove features over time.

Nothing in the Services is a guarantee of a particular ranking, a particular placement in an AI answer, a particular level of traffic, or a particular business result. Search engines and AI answer engines are controlled by third parties and change constantly. We apply our professional skill and current best practice; we do not control, and cannot promise, the outcome.

2. Accounts and Eligibility

To use parts of the Services you may need an account. You are responsible for the accuracy of the information you provide, for keeping your credentials secure, and for all activity under your account. You must be at least the age of majority in your province or territory and able to form a binding contract. Tell us promptly of any unauthorized use of your account.

3. Acceptable Use

You agree not to:

• use the Services in violation of any law, or to infringe anyone's rights;
• attempt to gain unauthorized access to the Services, other accounts, or our systems, or to probe, scan or disrupt them;
• reverse engineer, resell, or build a competing product from the Services except to the extent the law expressly permits;
• upload malware, or submit data you do not have the right to submit; or
• misrepresent your identity or your authority to connect a third-party account.

We may suspend or limit access if we reasonably believe you have broken these rules or are putting the Services, our other clients, or third parties at risk.

4. Connecting Third-Party Accounts (Google and Others)

The Services let you connect third-party accounts, such as Google Search Console, so we can read data on your behalf. You authorize each connection yourself and may revoke it at any time. You confirm you have the right to connect the account and to let us access its data for the purposes described at the time of connection and in our Privacy Notice.

Our access to data from Google APIs, and our use and transfer of that data, adheres to the Google API Services User Data Policy, including the Limited Use requirements. How we handle Search Console data is set out in our Privacy Notice. Your use of the third-party service remains subject to that provider's own terms.

5. Fees, Billing and Cancellation

Paid plans are billed in advance on a recurring basis through our payment processor (Stripe) at the price and interval shown when you subscribe. By subscribing you authorize us and our processor to charge your payment method for each renewal until you cancel. Unless stated otherwise or required by law, fees are non-refundable and cover the period already billed.

You can change or cancel a plan from your account or billing portal. Cancellation takes effect at the end of the current billing period, and you keep access until then. We may change prices on reasonable notice; a price change applies from your next renewal. Taxes are your responsibility where applicable. Our terms for one-off paid reports are set out in our Privacy Notice.

6. Client Content and Data

You retain ownership of the content, data and accounts you provide or connect (“Client Data”). You grant us a limited licence to use Client Data solely to provide and improve the Services for you, as described in our Privacy Notice. You are responsible for having the rights and consents needed for us to use Client Data for those purposes. We handle personal information in line with our Privacy Notice and applicable Canadian privacy law.

7. Intellectual Property

The Services, including the site, the tools, our software, reports, templates and brand, are owned by Stratezik or our licensors and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable right to use the Services for your own business while these Terms are in effect. Except for that right, we reserve all rights. Deliverables we create for you under a separate engagement are governed by that engagement's terms; absent those, you receive a licence to use the deliverables for your business once paid in full.

8. Disclaimers

The Services are provided “as is” and “as available.” To the fullest extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement, and we do not warrant that the Services will be uninterrupted, error-free, or that any particular marketing or visibility result will be achieved. Measurements and attribution we provide are estimates based on available data and stated confidence, not guarantees.

9. Limitation of Liability

To the fullest extent the law allows, Stratezik will not be liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, arising out of or related to the Services. Our total liability for any claim arising out of or related to the Services is limited to the amount you paid us for the Services in the three (3) months before the event giving rise to the claim. Some jurisdictions do not allow certain limitations, so some of these may not apply to you.

10. Indemnification

You agree to indemnify and hold Stratezik harmless from claims, losses and expenses (including reasonable legal fees) arising out of your Client Data, your use of the Services, or your breach of these Terms, except to the extent caused by our own breach or negligence.

11. Termination

You may stop using the Services at any time. We may suspend or terminate access if you breach these Terms, if required by law, or if we discontinue the Services, on reasonable notice where practical. On termination, the rights granted to you end, and the sections that by their nature should survive (including fees owed, intellectual property, disclaimers, limitation of liability and indemnification) survive.

12. Changes to These Terms

We may update these Terms from time to time. When we do, we will update the “Last updated” date above and, for material changes, give reasonable notice. Continuing to use the Services after a change means you accept the updated Terms.

13. Governing Law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there, without regard to conflict-of-laws rules. You and Stratezik submit to the exclusive jurisdiction of the courts located in Toronto, Ontario for any dispute that is not otherwise resolved.

14. Contact

Questions about these Terms can be sent to us at: