Meta Ads That Earn Attention in the Feed
Meta is broad-reach and visual, the strongest paid channel for many local consumer services. It is also where money is easiest to waste without strong creative and proper measurement. Stratezik runs Meta Ads accounts for Toronto businesses with the structure and discipline that turns the platform from a money pit into a growth lever.
Measured over an 11-month Toronto engagement, sourced from Google Ads, Search Console, and GA4. See the full Insectica case study.
What you get
Tight campaign architecture with proper objective and event match.
Pixel and Conversions API set up correctly, so the bidder sees real data.
Retargeting and lookalike audiences built on signal, not on hope.
A/B testing that means something - meaningful variants, fair comparisons.
Reporting that separates real growth from algorithm noise.
What we manage
- Facebook and Instagram feed, story, and reel placements
- Conversion campaigns for leads and sales
- Traffic and engagement campaigns where they support the funnel
- Retargeting for site visitors and warm audiences
- Catalogue ads for e-commerce where it fits
Sits under our Paid Social parent alongside LinkedIn and TikTok work where it fits the audience.
Proof
Paid social is led by the same founder who managed more than $10M in annual ad spend, including significant Meta campaigns across consumer and B2B accounts. The discipline travels: measure what matters, fund what works, cut what does not.
Common questions
Will Meta work for my business?
It works best for visual offers, local consumer services, and anything you can show in a few seconds of creative. It works less well for narrow B2B audiences, where LinkedIn often beats it.
Why do my Meta ads underperform?
Usually the creative, then the offer, then the funnel. Targeting is rarely the actual problem. We diagnose it in that order.
Do you provide creative?
We provide creative direction and briefs. For production we work with creative partners we trust and can refer.
They built it like a product, not a one-off campaign. We went live with a new site and zero ad history, basically invisible in one of the toughest local markets in the country. Eleven months later we had north of seven hundred paid conversions at a cost per lead most competitors cannot touch, and organic finally woke up behind it.
Insectica Pest Control Inc.Residential & commercial · GTARead the full story
Paraphrased from leadership feedback during the engagement; metrics align with Google Ads, Search Console, and GA4 reporting in the portfolio case study.
Ready to run Meta with intent?
Send us your account or your offer, and we will tell you, honestly, whether Meta is the right channel and what it would take to make it work. Email dave@stratezik.com or request a quote.