Paid Social That Earns Its Click
Stratezik runs paid social campaigns across Meta, LinkedIn, TikTok, and Pinterest for Toronto, Scarborough, and GTA businesses. We do not chase reach for its own sake. We build campaigns that demand real attention and convert, then scale only what is provably working.
What you get
- The right platform for your buyer, not a default Meta build for everyone.
- Sound campaign architecture with pixel and CAPI set up properly.
- Honest A/B testing that tells you what is winning, not what is loud.
- Retargeting and lookalikes built around real audience signals.
- Reporting that means something, not vanity dashboards.
How we do it
- Meta Ads — Facebook and Instagram. Broad reach, strong for local consumer services and visual offers.
- LinkedIn Ads — Narrow, precise, and worth the cost when the deal size justifies it.
We also run TikTok and Pinterest campaigns where the audience genuinely lives there. The platform choice is part of the strategy, not an afterthought.
Proof
Our paid work, social included, is led by the same founder who managed more than $10 million in annual ad spend and holds a Google Search Honours Award. The discipline is the same across paid channels: measure what matters, fund what works, cut what does not.
Common questions
Should I run Meta or LinkedIn? Meta for broad consumer demand and most local services. LinkedIn for B2B and higher-deal-size services where the click cost is justified by the eventual contract.
How important is creative? On paid social, creative is most of the campaign. We provide creative direction and briefs and refer to a creative partner for production when needed.
Can you handle TikTok and Pinterest? Yes, where the audience is genuinely there. We do not push a channel that does not fit just to spend budget.
Ready to spend social budget that converts?
Send us your offer and rough budget, and we will tell you, honestly, whether paid social is the right move and on which platform. Email dave@stratezik.com or request a quote.