Paid Social That Earns Its Click
Stratezik runs paid social campaigns across Meta, LinkedIn, TikTok, and Pinterest for Toronto, Scarborough, and GTA businesses. We do not chase reach for its own sake. We build campaigns that demand real attention and convert, then scale only what is provably working.
The short version: we pick the platform around your buyer, set up tracking properly (pixel and server-side CAPI), test creative honestly, and fund only what the data proves. The platform choice is strategy, not a default.
Measured over an 11-month Toronto engagement, sourced from Google Ads, Search Console, and GA4. See the full Insectica case study.
Who this is for
Businesses with a clear offer and a buyer who can be reached by interest, behaviour, or job title rather than only by active search. Local consumer services and visual offers do well on Meta; higher-deal-size B2B justifies LinkedIn's click cost. If your demand is purely bottom-of-funnel search intent, we will point you to paid search first.
What you get
The right platform for your buyer, not a default Meta build for everyone.
Sound campaign architecture with pixel and CAPI set up properly.
Honest A/B testing that tells you what is winning, not what is loud.
Retargeting and lookalikes built around real audience signals.
Reporting that means something, not vanity dashboards.
How we do it
- Meta Ads - Facebook and Instagram. Broad reach, strong for local consumer services and visual offers.
- LinkedIn Ads - Narrow, precise, and worth the cost when the deal size justifies it.
We also run TikTok and Pinterest campaigns where the audience genuinely lives there. The platform choice is part of the strategy, not an afterthought. Every build starts with audience and offer, then tracking, then creative, so we are never optimising spend we cannot measure.
Proof
Our paid work, social included, is led by the same founder who managed more than $10 million in annual ad spend and holds a Google Search Honours Award. The discipline is the same across paid channels: measure what matters, fund what works, cut what does not.
Go deeper
How we think about paid performance across channels:
- Read
Pair this with brand strategy and web design so the click lands on a page built to convert.
Common questions
Should I run Meta or LinkedIn?
Meta for broad consumer demand and most local services. LinkedIn for B2B and higher-deal-size services where the click cost is justified by the eventual contract.
How important is creative?
On paid social, creative is most of the campaign. We provide creative direction and briefs and refer to a creative partner for production when needed.
How much budget do I need to test properly?
Enough to exit the learning phase on at least one audience before judging results. We will tell you honestly whether your budget can reach that bar, and if it cannot, we will not take the engagement.
Can you handle TikTok and Pinterest?
Yes, where the audience is genuinely there. We do not push a channel that does not fit just to spend budget.
They built it like a product, not a one-off campaign. We went live with a new site and zero ad history, basically invisible in one of the toughest local markets in the country. Eleven months later we had north of seven hundred paid conversions at a cost per lead most competitors cannot touch, and organic finally woke up behind it.
Insectica Pest Control Inc.Residential & commercial · GTARead the full story
Paraphrased from leadership feedback during the engagement; metrics align with Google Ads, Search Console, and GA4 reporting in the portfolio case study.
Ready to spend social budget that converts?
Send us your offer and rough budget, and we will tell you, honestly, whether paid social is the right move and on which platform. Email dave@stratezik.com or request a quote.