Technical SEO That Fixes the Plumbing
Most local sites lose ranking not because their content is bad but because their plumbing is. Slow Core Web Vitals, broken schema, pages that never get indexed, AI crawlers blocked by an overzealous security plugin. Stratezik audits and fixes the technical layer so the rest of your SEO can actually work.
What you get
- A real Core Web Vitals fix, not a Lighthouse score for vanity.
- Schema markup that helps Google and AI tools read your site correctly.
- An indexing audit that finds the pages quietly missing from search.
- AI crawler access confirmed for GPTBot, CCBot, Google-Extended, PerplexityBot, and ClaudeBot.
- A clear, prioritised fix list with owners and effort estimates.
What we check
- Core Web Vitals on mobile and desktop
- Schema markup validity (LocalBusiness, FAQ, Service, Review, Article)
- robots.txt and meta robots for accidental blocks
- Sitemap presence, accuracy, and submission status
- Crawl architecture, orphaned pages, and crawl traps
- Indexing coverage and the gap between published and indexed
- HTTPS, canonical tags, hreflang where relevant
- AI crawler accessibility, the 2026 step most sites get wrong
This work sits under our SEO and AEO parent service. Technical fixes alone do not move rankings; they unblock everything else.
Proof
We have audited Toronto businesses doing everything else right who were invisible because their security setup turned the AI crawlers away at the door. Five minutes of robots.txt work was the entire problem. Plumbing matters precisely because nobody admires it until it breaks.
Common questions
How is technical SEO different from regular SEO? Technical SEO is the foundation: can search engines and AI crawlers actually access, read, and trust your site? Content SEO is what comes after. If the technical layer is broken, no amount of content fixes it.
Will fixing Core Web Vitals improve my rankings? Often, and almost always your conversion rate, which matters more. Most paid traffic is mobile, and a slow site loses visitors before they read a word.
Do I really need schema markup? Yes, especially for local business and FAQ markup. It is the difference between AI tools guessing what your site is about and lifting clean facts.
Ready to fix what's quietly costing you traffic?
Send us your domain and we will run a technical audit. Email dave@stratezik.com or request a quote.