The Google Business Profile Audit with ranks, competitor gaps, and actionable fixes.
See your visibility score, Map Pack position, six-pillar breakdown, and exactly where you lose to the top three — before you spend a dollar on ads.
6
Pillars scored
3+
Competitors mapped
3
Copy-paste fixes
~60s
Scan time
Start your free scan
Score + Map Pack in ~60 seconds. Full charts by email.
No account · CASL-compliant · Unsubscribe anytime
Sample report
This is what lands in your inbox
A structured dashboard — not a PDF of bullet points. Yours is built from your business name, city, and live Maps data when we match your listing.
Local visibility report
Acme Plumbing
Toronto · "plumber near me"
Visibility score
64
Grade C
Map Pack rank
#4
Below top 3
−14 pts vs #1
Calls at risk
~11/mo
~11 calls/month
Weakest pillar
Engagement
35 / 100 · 20% weight
Visibility score
Who holds the top 3
Six-pillar breakdown
vs Metro Plumbing Co.
Reviews
41 / 218
Rating
4.8 / 4.9
Categories
2 / 4
Description
no / yes
Fix #1 — unlocked
Rewrite your GBP description
Fix #2 — email
Copy-paste GBP text
Fix #3 — email
Copy-paste GBP text
What to expect
Every section of your report, explained
We do not hide the methodology behind a paywall. Here is exactly what each part of the audit covers — with sample charts so you know the format before you scan.
01 · Score
Your visibility score and grade
A 0–100 score weighted across six pillars Google uses for local rankings — reputation, engagement, profile completeness, visuals, competitive signals, and NAP consistency. You see the grade and Map Pack rank instantly.
Grade C
02 · Map Pack
Who owns pins 1–3 for your query
We map the businesses holding the top three Map Pack spots for your primary “near me” query — names, review counts, and where you sit relative to the fold.
"plumber near me"
Estimated calls lost vs Map Pack #1
At pin #4, you may be missing ~11 calls/month for your primary query.
03 · Pillars
Radar + bar charts for every pillar
See exactly which areas drag your score down. Radar chart for at-a-glance shape; horizontal bars with industry weights so you know where effort pays off.
04 · Competitors
Side-by-side gap analysis
Reviews, rating, categories, description — bar charts comparing you to the Map Pack leader so the gap is obvious, not abstract.
Reviews
41 / 218
Rating
4.8 / 4.9
Categories
2 / 4
Description
no / yes
05 · Fixes
Three copy-paste actions
Fix #1 unlocks immediately. Fixes #2 and #3 — full description rewrites, review scripts, category guidance — arrive when you unlock by email.
Fix #1
Fix #2
Fix #3
Sneak peek
Click through the report sections
Overview, Map Pack, pillars, competitors, and fixes — same structure you get after your scan. Sample data shown; your report is personalized.
Executive snapshot
Grade C
~11 calls/month at risk from Map Pack position
Estimated calls lost vs Map Pack #1
At pin #4, you may be missing ~11 calls/month for your primary query.
Scoring model
Six pillars, industry weights
Your score is not a black box. Each pillar maps to signals Google uses for local rankings — weighted differently by industry so a dentist and a plumber are not scored identically.
Reputation
25%Review volume, rating, recency, and response rate
Engagement
20%Posts, Q&A activity, and listing interactions
Profile
10%Categories, attributes, hours, and services
Visual
15%Photos, cover image, and virtual tour signals
Competitive
15%Gap vs Map Pack leaders on key metrics
Local NAP
15%Name, address, phone consistency across the web
What you unlock
Free scan → email report → optional AI plan
Instant
Free
- ✓Visibility score & grade
- ✓Map Pack rank + top 3 names
- ✓Fix #1 with copy button
- ✓Money-line estimate
Full report
Free · email
- ✓Six-pillar radar + bar charts
- ✓Competitor gap visualization
- ✓Fixes #2 & #3 — full copy
- ✓Report copy in your inbox
- ○Requires email only — no account
AI roadmap
$29
- ✓90-day weekly action plan
- ✓Google Posts + Q&A drafts
- ✓Optimized description + categories
- ✓PDF delivered to inbox
- ○After full report unlock
Wk 3–6 · Posts & engagement
Wk 7–12 · Competitive push
Local visibility report
Instant results
Right after you hit scan
- ✓ Visibility score & grade
- ✓ Map Pack rank + top 3 names
- ✓ Fix #1 with copy button
- ✓ Money-line estimate
Sample score
64
Grade C
Map Pack
#4
Below fold
Local visibility report
Full report
One email click
- ✓ Six-pillar radar + bar charts
- ✓ Competitor gap visualization
- ✓ Fixes #2 & #3 — full copy
- ✓ Report copy in your inbox
Reviews
41 / 218
Rating
4.8 / 4.9
Categories
2 / 4
Ready to see your Map Pack gap?
Run the free scan above — or compare with our AEO Readiness Checker for your website.
FAQ
Local Visibility Scan: common questions
- What is the Local Visibility Scan?
- It is a free Google Business Profile audit from Stratezik. Enter your business name, city, and industry to see an approximate Map Pack rank, a local visibility score out of 100, three copy-paste fixes for your GBP listing, and (with email) a six-pillar health breakdown tuned to your trade.
- Does the scan use live Google Maps data?
- When our Places API connection is configured, the tool pulls live competitor names, ratings, review counts, and your listing details from Google Maps. If no match is found or the API is unavailable, industry templates provide realistic benchmarks so you still get actionable fixes.
- Who is this for?
- Toronto, Scarborough, and GTA service businesses — plumbers, dentists, restaurants, pest control, HVAC, and other local operators who depend on "near me" searches and the Google Map Pack for calls and walk-ins.
- What do I get for free vs the paid roadmap?
- Free: topline score, Map Pack view, three weekend fixes with copy-paste text, and the six-pillar breakdown after email opt-in. The $29 CAD roadmap unlocks a competitor gap chart and a prioritized 90-day Google Business Profile plan.
- How is this different from the AEO Readiness Checker?
- The AEO checker tests whether AI assistants can read and cite your website. The Local Visibility Scan focuses on Google Maps local pack ranking, reviews, GBP completeness, and industry-specific fixes — the channel most local service businesses live in today.
- Can Stratezik implement the fixes for me?
- Yes. Stratezik offers Google Business Profile management and local SEO for Toronto and GTA clients. Book a free consultation from this site or email hello@stratezik.com after your scan.
More free tools: Stratezik free tools hub. AI website audit: AEO Readiness Checker. Book a consult.